The Use Of Video In Online Marketing On The Rise

Online marketing occupies, to date, a large part of the budgets and strategies of many companies. Social networks and content creation fill the actions that entrepreneurs opt for, but these actions are adapted according to the needs of the clients themselves.

More and more users are benefiting from the creation of company content and, therefore, every day new companies decide to bet on creating quality content to attract visitors. This leaves us with a panorama in which, on many occasions, there is an excess of information, so we must look for new formats that attract attention. One of these formats is online video.

The rise of online video

Online video has been gaining prominence for a long time, as Internet users are increasingly consuming this format. Here we give you specific information.

The viewing time has been growing gradually, in such a way that this 2015 a growth of 23.3% is expected compared to last year. These data will be reinforced in 2016, since the expected increase in that year is estimated at 19.8%, according to data from Zenith.

This spectacular growth is driven by the penetration of smartphones . To such an extent that, according to studies carried out in this regard, video viewing will be the majority on mobile phones in 2016, a statement that, according to the growth data for mobile video viewings, 43.9% in 2015 and 34.8% in 2016, is more than proven. This high growth in mobile viewings will also be accompanied by a growth in video viewing on PC; yes, growth in this case will be more moderate: specifically, 9.5% in 2015 and 6.5% in 2016.

All this data directly affects television commercials , since, according to Zenith data also, television is seen less and less in the world due to the variety of online content available on the Internet.

The role of video within a marketing strategy

This growth in online video has a strong and direct impact on marketing campaigns.

On the one hand, online video is a good way to transmit quality content . Thanks to online videos, you are able to attract more audiences and communicate your content in an attractive way. In addition, showing your content through video is a plus point to differentiate yourself from the competition.

On the other hand, we find the least positive aspect of the videos: their cost . While publishing a written post is relatively affordable, making a video can skyrocket budgets. This is so much the case that it is expected that throughout 2015 and 2016 the marketing budgets will be increased in order to be able to accommodate the production of online videos, and this will represent an eighth of the total digital investment budget.

If we analyze the data at a global level, the allocated budget already amounts to more than 16.1 trillion US dollars, which companies are investing in generating content in video format, a figure that will continue to increase in the coming years.…

Online Services: How To Adapt To The Times

Surely you and your work team have changed something in their routine: from the much-mentioned remote work to the thousand virtual meetings per day. Also going through countless chat groups and shared online documents. And it’s very good!

With this phenomenon at the global level there are also changes in the modes of consumption . And just as we gave you some tips to turn your in-person event into an online one , we will show you services that are adapting, encouraging virtual interaction more than ever.

At the request of your users, that communication does not disappear

First of all, we want to reinforce the importance of communication in these times. When a brand or business thinks about an Email Marketing strategy , its horizon is to maintain the link with its Subscribers or customers. That is the most important.

The brands that make the difference are those that communicate consistently and frequently , while others remain silent.

These days, you shouldn’t neglect your connections . That is why you must create useful Emails to face the times of the coronavirus . Offer your community relevant and valuable content .

What do your customers and users want in the face of COVID-19

Something you should know about your users and clients: they will want to see their routines as less affected as possible. They want solutions.

If we have noticed something in the whole phenomenon of conversion to the online world, it is that people continue to consume, they continue to interact, they continue to search for what they need . But from their homes.

Do you have repeat customers? They are no doubt wondering if you continue to provide your services. They will want to know what will happen to your company in these days to come.

And many of the examples that we will see below, were born by request or requirement of the users themselves. These are solutions that brands find to remain present in the lives of their customers .

That is why the question that we will help you answer is … how to continue offering a service in times of the coronavirus.

# StayAtHome

Although the coronavirus at this point is a global problem, each country and society reacts according to the measures taken by its authorities. We know. Some have mandatory quarantine, others have recommendations for social isolation. In most countries of the world, face-to-face events and mass meetings have been suspended.

Automobile traffic has decreased.

Studies have been canceled, and colleges and universities closed.

If you have browsed through Social Networks you have surely found many Instagram Live . Not? We have done it ourselves, it seemed like a safe way to come into direct contact and clear up doubts about remote work with our community. And it was a success!

The reality is that we are moving to a purely online life . Do you adapt to it? In the following lines we will show you some industries or businesses that have turned their activities to the online world.